Inc: The Business Case for Supporting the Arts

Walter McKenzie
Walter McKenzie Administrator, Moderator Posts: 753 admin
Post-pandemic, audiences have yet to return to many arts organizations. They need your financial help, and you need them to be part of your culture and business community.

Here are a couple of simple steps for leaders to help pay more than just lip service to saving the arts in our cities. Success in these endeavors is a different kind of numbers game - building the bandwagon, creating the crowds, re-generating buzz, and even some FOMO --all help to spread the word and convince the wallflowers to join the fun. Real art is communal and active. Attendees become advocates and word-of-mouth salespeople who are far more credible and persuasive than mere marketers.

Read the entire piece here.