The Committed Innovator: How Major League Baseball built an Innovation Machine!
ASCDPLC NEWS
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Major League Baseball (MLB) Chief Operations and Strategy Officer Chris Marinak speaks with McKinsey innovation leader Erik Roth about how the league is using fan feedback, experimentation, and data to change a game steeped in tradition and culture to reach the next generation of fans.
This season, MLB implemented rule changes that fundamentally altered the pace and action of the game, and continues to embrace innovation and technology to not only improve the game, but the overall fan experience.
Read the entire piece here.
This season, MLB implemented rule changes that fundamentally altered the pace and action of the game, and continues to embrace innovation and technology to not only improve the game, but the overall fan experience.
Read the entire piece here.
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